Everything You Need To Know about Simulation-Based Training

When considering the implementation of simulations in your learning experiences, it is important to understand the success factors, obstacles, and ways of improving simulation-based approaches. Simulations have proven to be efficient in supporting knowledge transfer and behavior change as they provide a safe environment for learners to see the consequences of their actions before bringing …

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Mize Names Software Industry Veteran Stuart Ransom as the New Chief Revenue Officer

As CRO, Stuart will be responsible for managing all sales activities, including new customer acquisition, account management, renewals, and revenue expansion with existing customers.​​​​​​ Mize, a provider of Connected Customer Experience platform and Service Lifecycle Management software, announced today that Stuart Ransom has joined the company as its Chief Revenue Officer (CRO). Stuart comes to Mize with 20+ years …

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Jim Benton Joins Chorus.ai as CEO to Accelerate Expansion

Chorus.ai’s Conversation Intelligence Platform identifies and helps teams replicate the performance of top-performing reps by analyzing their sales meetings. SAN FRANCISCO: Chorus.ai, a Conversation Intelligence Platform for high-growth sales teams, today announced Jim Benton as CEO. Benton joins the company at a momentous time, as Chorus has tripled revenue growth, doubled employee size and secured banner customers such …

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Jivox Integrates with LiveRamp, Improves Privacy and Personalization

LiveRamp’s consent and preference management, identity platform, and deterministic identity graph, combined with Jivox’s anonymous ID and online first-party data, will provide brands with the most viable 360-degree personalization solution in this era of consumer data privacy. Pew Research has found that nearly 80% of U.S. adults are concerned about how companies use their personal digital data. …

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98% Marketers Using AI or Predictive Modeling Report Improved Marketing Performance, Reveals Blueshift’s Study

81% of marketers using AI/machine-based learning for personalization report exceeding revenue goals by at least 30% SAN FRANCISCO: Blueshift, a Customer Data Activation Platform, today announced the results of a new study, “Marketer vs. Martech in 2020,” conducted by Kelton Global, an independent insights and strategy firm, on the challenges marketers are facing with …

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Understanding the Evolution of Martech in 2020

With the start of the new decade, marketers and technologists alike have both an opportunity and a challenge to help brands optimize their data in a new era of customer service. Each year, leaders across industries reveal their predictions about how technology will influence the marketing landscape, making the beginning of this new decade the …

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What You Should Know About Over-the-Top Media

Marketing is wholeheartedly embracing all things digital. And with the exponential growth of over-the-top media, or OTT, its time marketers understand how and where to invest their 2020 budgets, says, Hope Horner is CEO and founder, Lemonlight Video Production. The ongoing streaming wars are heating up as more companies aim to capture a portion of …

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How Travel Brands Can Improve Acquisition, Retention and Loyalty

What does it take to not only attract new customers in the increasingly competitive travel space, but also to retain these customers and nurture them along the path to loyalty? answers, Bryan Finke, SVP of Strategy at Yes Marketing, presents key findings into new research on the traveler’s journey. Whether seeking to attract new customers, retain past ones …

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