GREAT MARKETING MINDS ON: VOICE

We know that voice search is vast, complex, and can be downright daunting as a conversation topic. So we’re passing the mic (or speaker, as it were) to some of our good friends who spend their days steeped in all things digital marketing and voice search. Download Great Marketing Minds On: Voice for answers to …

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KEY E COMMERCE STRATEGIES FOR 2019: GUIDE TO THE CUSTOMER LIFECYCLE, AI & PERSONALIZATION

Forget Ad Hoc Campaigns. Start the new year with a clear, proven e‑commerce strategy. What will you learn? Create a detailed marketing plan for 2019. Beginning with a complete breakdown of the customer lifecycle, the Kickstart 2019 guide details customer campaigns for every segment, examines AI in e‑commerce now and in the future, and finishes …

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Demandbase Introduces New Solution to Enhances It ABM Capabilities

Data Stream, Site Analytics, and Self-Service Targeting ensure campaigns reach the right accounts with the right content at the right time. SAN FRANCISCO: Demandbase, unveiled new solutions today that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies – Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today’s data-driven business environment, the …

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In People-Based Marketing Campaigns, the Customer Is the Star

As advertising continues to evolve and fragment, marketers need to develop new methods for engaging customers and connecting with their target audiences. By refocusing on individual household, industry leaders will be able to more effectively track performance and meet business goals, explains, Jon Schulz, CMO, Viant. Millennial makeup almost a quarter of the total American population …

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