Synchronoss Reports, RCS Can Help Marketers Increase Subscriber Engagement via Messaging

New findings reveal consumer appetite for advanced messaging functionality, but operators must place privacy, security and person-to-person functionality at the core of new messaging services BRIDGEWATER, N.J: The United States is a market primed for the operator-sponsored, brand- targeted advanced messaging based on Rich Communications Services (RCS), according to focus group conversations conducted by Synchronoss …

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Kathy Schneider to Join First Derivatives as Its Global Chief Marketing Officer

Prior to joining First Derivatives, Kathy was global CMO at Sungard Availability Services. First Derivatives, a software and consulting company, has appointed Kathy Schneider as Chief Marketing Officer reporting directly to Seamus Keating, First Derivatives’ Chief Executive Officer. Schneider will have global responsibility for First Derivatives’ marketing strategy, including brand, demand generation and communications. In …

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What Marketers Can Expect from the Customer Data Platform Boom

In the past two years, CDPs have grown from a martech curiosity to a main staple for enterprises, and new vendors are racing to the market to offer their own CDP solutions. However, as firms look to add CDPs to their technical stack, they’re becoming confused by the broad offerings that claim to be catch-all solutions that can replace existing databases or IT departments. And …

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Mobile SSP Company, VRTCAL Unveils SDKs for Android and iOS

Alongside the SDK, Self-Serve and Display Mediation Services, mobile app developers now have tools to address previous concerns in the industry, with regards to advertiser and mediation problems. Santa Barbara, CA:  VRTCAL, a mobile SSP for publishers, app developers and brands, today announced the release of its SDKs for Android and iOS mobile devices, Self-Serve features, …

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FireMon Names Charles Gold as the New Chief Marketing Officer

In his role, Gold will drive marketing initiatives and go-to-market strategy to help fuel global growth, while strengthening FireMon’s position as the leading enterprise network security automation solution for complex and hybrid cloud environments.  DALLAS: Charles Gold has been appointed chief marketing officer for FireMon, a network security policy management company that brings visibility, …

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Rubrik, a Cloud Data Management Company Names Dan Rogers as the President

Rogers recently served as ServiceNow’s CMO, at Rubrik Rogers will be looking into product, marketing, and GTM strategy. PALO ALTO, CA: Rubrik, the Multi-Cloud Data Control™ Company, today announced the appointment of Dan Rogers as President. Rogers will lead Rubrik’s GTM Operations, driving the product, marketing, and GTM strategy. Working in close partnership with …

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AdColony Recertified Against Fraud Certification for 2020 by TAG

For the third year in a row, AdColony is part of a group of media and advertising companies that have met the stringent requirements designed to protect advertisers, publishers, technology providers and consumers from digital ad fraud.  LOS ANGELES: AdColony, the in-app marketplace for brands, announced today that the Trustworthy Accountability Group (TAG) has awarded it …

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Xandr AT&T Partners with AMC Networks, Disney, and Warner Media; Improves TV Advertising

Xandr Invest’s enhanced TV solutions offer new ways to plan and activate audiences more consistently across TV programmers through a self-serve UI. New York, NY: Xandr, AT&T’s advanced advertising company, is working with media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for …

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